Keywords are important because they clearly associate your content to the query. When adding keywords to a website’s content, write for the user first and the algorithm second. In my experience separating the roles of writer and SEO is the…
Managing client’s expectation of what to expect in search results is one of the more challenging parts of SEO consulting. Keywords positions will fluctuate and unfortunately, there is no longer a universal search result. What they see is not necessarily what is…
From an SEO standpoint when changing your URL structure you should consider not faking folder structure, limiting URL truncation & ...
Sorry, but you do need to verify your Google listing, and here’s why. Recent studies have found that almost half of users don’t bother looking beyond Google Local 3-pack when they show in search results. These numbers are even higher…