If you’ve ever hovered over the “Publish” button wondering, What if this hurts our rankings?, you’re not alone. SEO decisions are rarely clear-cut. You’re making calls with delayed feedback, competing priorities, and a growing list of technical variables. A well-intentioned…
Why AI‑powered answers break attribution, and why the fix isn’t as simple as “optimize harder.” The Age of I/O: Invisible Wins, Missing Metrics Open your analytics dashboard, and you might see a mystery: rankings are holding, but click‑through rates keep bleeding…
TL;DRAI Overviews are replacing traditional search results with summarized answers. AI Mode will only deepen that shift as it becomes more widely adopted. Keyword‑first SEO is losing power. To stay visible, your content must reflect real buyer questions and sales…
TL;DRSEO doesn’t deliver overnight, and it doesn’t stand still. When it’s left alone for too long, performance fades. It doesn’t need to top your roadmap every quarter, but it can’t fall off the map entirely. Most marketing teams understand that…
Most organizations don’t think about SEO—until something breaks. Rankings drop. Paid performance softens. Or a competitor overtakes you in search without spending an ad dollar. Suddenly, it’s a scramble. Marketing teams are left defending an underperforming channel, make a case…
We’ve all been there. The comprehensive SEO audit is finally complete, leadership nods enthusiastically at the recommendations, and then… crickets. Weeks pass, and competitors climb search rankings–meanwhile, carefully crafted SEO improvements gather digital dust. This common implementation gap isn’t just…
Lately, I’ve been hearing a lot from marketing leaders who feel like SEO is missing the mark. One recurring frustration stands out: “SEO today demands more than technical checklists and keyword research. It demands an understanding of what your product…
Eventually, every marketing team hits that point. You’re looking at your paid media budget and thinking, “Are we really still paying this much for clicks that might not convert?“ It starts as a budget conversation, then it turns into a…
Hey, it’s Mike your friendly Canadian B2B SEO. I’ve been catching up with some brilliant marketers lately—past clients, new roles, teams under pressure to do more with less. Across all of these conversations, a clear pattern emerged: SEO isn’t urgent…