Eventually, every marketing team hits that point. You’re looking at your paid media budget and thinking, “Are we really still paying this much for clicks that might not convert?“ It starts as a budget conversation, then it turns into a…
Hey, it’s Mike your friendly Canadian B2B SEO. I’ve been catching up with some brilliant marketers lately—past clients, new roles, teams under pressure to do more with less. Across all of these conversations, a clear pattern emerged: SEO isn’t urgent…
Understanding what your customers say about your business is crucial for developing effective strategies and improving product adoption and customer success. Google Business Profile reviews provide a wealth of information from your clients, but manually analyzing these reviews can be…
Google Search Console’s (GSC) email report is your SEO’s first line of defence: simple, reliable, and built for quick hits. But its real power? Acting as your trigger to dig deeper, spotting shifts before they snowball into bigger problems or…
In today’s fiercely competitive business landscape, companies are constantly seeking innovative strategies to optimize their sales performance and drive growth. One often overlooked source of valuable content for marketing and SEO purposes lies within sales calls. By effectively mining sales…
In the vast ocean of digital content, the demand for authenticity and depth is ever-increasing. Businesses and brands are constantly on the lookout for strategies to stand out, and one of the most effective ways to achieve this is by…
Disclaimer: The event discussed in this blog post has already taken place. Information presented here is for archival and reference purposes only. Oh, get ready, folks! It’s that exciting time when we pull back the curtain on the famed “Startupfest…
As a B2B SaaS (Software as a Service) company, it’s important to have a strong online presence and to be easily discoverable by potential customers. This is where SEO (Search Engine Optimization) comes into your digital marketing strategy. By optimizing…