The 80/20 rule, also known as the Pareto Principle, is a key concept in marketing and SEO that reveals how 80% of your outcomes stem from only 20% of your efforts. The Pareto Principle originated from observations of wealth distribution,…
Search Engine Optimization (SEO) is crucial for improving a website’s visibility in search engine results. A successful SEO strategy involves understanding how search engines work and what users search for to satisfy their intent. The 3 C’s of SEO—Content, Code,…
Your website migration can either preserve years of SEO investment or erase it in a single afternoon. The difference lies entirely in how thoroughly you plan and execute the technical details that search engines care about. This guide walks you…
Every month, we pull patterns from the SEO work we’re doing across multiple B2B teams. Here’s what stood out in September. 1. Login traffic is noise, not demand Several clients had branded queries, such as “[company] login,” landing on the…
We are going to try something different. Each month, we will unpack what’s moving the needle and what isn’t across the SEO programs we run for mid-market and enterprise marketing teams. These are the trends we saw across multiple accounts…
SEMrush, Ahrefs, Claude, Gemini—these are powerful tools. But they won’t clear your backlog, coordinate with the dev team, or get your pages live. The real blocker for most marketing teams isn’t the strategy. It’s the gap between knowing what to…
I’ve been dealing with a brand issue. A client I’m working with is a merger of multiple companies, and their homepage is currently outranked by their own press releases announcing the merger. Despite doing everything by the book, the launch…
I remember the first time I came across a blank meta description on a reasonably popular site and thought, “Who the heck owns SEO here?” For years, I’ve preached that meta descriptions don’t directly influence rankings. Sure, your keyword might…
“We hired an agency to help us figure out our category. They came back asking what keywords we wanted to rank for.” That’s not partnership. That’s project management with a markup. This is the disconnect too many B2B teams face.…