Category B2B SaaS SEO

Strategy is easy. Shipping is hard.

SEMrush, Ahrefs, Claude, Gemini—these are powerful tools. But they won’t clear your backlog, coordinate with the dev team, or get your pages live. The real blocker for most marketing teams isn’t the strategy. It’s the gap between knowing what to…

Are Meta Descriptions Dead?

I remember the first time I came across a blank meta description on a reasonably popular site and thought, “Who the heck owns SEO here?” For years, I’ve preached that meta descriptions don’t directly influence rankings. Sure, your keyword might…

How 100ms = +10% Revenue

Strong Core Web Vitals boost rankings and checkout rates–let’s talk dollars, not dev jargon. SEOs don’t optimize Core Web Vitals (CWV) for a high score; we do it to stop leaking revenue. Google’s UX report card helps make this payoff…