Michael MacMillan

Mike is an expert in SEO strategy, specializing in strategy implementation for B2B software and service companies. 13 years of experience in SEO and 22 in digital marketing have seen Mike in both agency leadership and in-house marketing roles, ultimately leading him to work with some of the largest SaaS companies as Principal Consultant of MacMillan Search.

Joined: January 3, 2019
Articles: 12

Client Relations

Managing Client Expectations of Local Search Results

Managing client’s expectation of what to expect in search results is one of the more challenging parts of SEO consulting. Keywords positions will fluctuate and unfortunately, there is no longer a universal search result. What they see is not necessarily what is…

Michael MacMillan
January 8, 2019

Technical SEO

SEO URL Structure – What To Consider When You Change It

From an SEO standpoint when changing your URL structure you should consider not faking folder structure, limiting URL truncation & ...

Michael MacMillan
October 5, 2018

Local SEO

Why Do I Need to Verify My Business with Google?

Sorry, but you do need to verify your Google listing, and here’s why. Recent studies have found that almost half of users don’t bother looking beyond Google Local 3-pack when they show in search results. These numbers are even higher…

Michael MacMillan
July 6, 2017