SEO Trainer for Corporate Marketing Teams

Stop Chasing Clicks. Train Your Team to Own the Answer.

Stop outsourcing to agencies that deliver reports without revenue context. We equip your team with the AI-First Frameworks to build a permanent in-house revenue engine.

Syllabus Capture

Trusted by teams at world-class organizations:

Bell MediaSiemensEF Tours Canada

“SEO Mike is a true partner. He cares about your business’ success and works hard to deliver on your expectations. I highly recommend his SEO services.” > Nadia Milani – VP Marketing @ Proposify

Why Choose SEO Coaching Over an Agency or SEO Consultant?

Unlike SEO agencies that keep processes in a “black box,” our coaching focuses on capacity-building for in-house teams. We empower your team to manage technical issues like Core Web Vitals and localization in-house, ensuring you have complete control over your domain authority

Why Your Team Needs a Corporate SEO Trainer:

  • Cost Efficiency: Reduce long-term dependency on external agencies for core tasks, saving significant marketing budget.
  • Unified Strategy: Ensure consistent SEO language and best practices across content, campaigns, and every department.
  • Adaptability: Build internal skills to pivot strategies in response to Google algorithm quickly changes or the shift toward Generative Search.
  • Departmental Bridging: Close the gap between content creators, data analysts, and developers to create a cohesive digital strategy.

Our SEO Coaching Focus Areas:

Our workshops and coaching sessions provide a holistic approach to search, covering everything from technical architecture to off-page authority.

  • AEO & Conversational Strategy: Transition from “ranking a page” to “earning a citation” in AI-generated search environments.
  • Advanced Technical SEO: Solve complex performance issues like LCP and INP while managing international domain structures.
  • Sales-Led Content Optimization: Mine your own discovery calls to create high-value content that reflects your buyer’s actual intent and language.
  • Off-Page & Authority Building: Learn the strategies behind white-hat link building to grow your domain authority and brand narrative.
  • Search Console & Attribution Training: Use regex filtering and advanced data analysis to identify “striking distance” opportunities that drive immediate ROI.

All of these focus areas are delivered through hands-on seo workshops tailored to your corporate marketing team’s needs.

How Our SEO Coaching Services Work

We provide a professional SEO coach to guide you through the complexities of AI-driven search, ensuring your team develops the skills to own the channel.

  • Flexible Delivery Formats: Sessions are available as virtual, in-person, or hybrid training workshops tailored to your team’s unique needs.
  • Real-Time Implementation Support: We work alongside your developers to fix architecture issues and optimize XML sitemaps in real-time.
  • Personalized, One-on-One Sessions: Tailored guidance for your specific B2B SaaS or service-based challenges.
  • Ongoing Mentorship & “Pulse Checks”: Regular check-ins to keep your strategy aligned with evolving algorithm updates and the latest trends.

Proven SEO Coaching Success: Technical & ROI Transformation

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One of our most successful programs involved working with clients in various industries, including a B2B technology firm, to move beyond top-of-funnel noise. By implementing a structured three-month Content Refinement framework, we moved their team from manual “whack-a-mole” fixes to a systematic, high-performance engine.

Key results from this approach include:

  • Intent-Topic Architecture: Mapping high-value clusters that align with the B2B buyer’s journey.
  • Collaborative Implementation: Working directly with dev teams to ensure site architecture supports efficient crawling and indexing.
  • Performance Benchmarking: Shifting the focus from clicks to Revenue-Based Attribution and Search Discovery metrics, while helping the client’s website ranks high in search engine results.
  • Scalable Frameworks: Empowering in-house teams to maintain a 754% increase in impressions through consistent, data-driven optimization.

Who Benefits Most from SEO Coaching?

  • Marketing Leaders bringing SEO expertise in-house to reduce agency dependency.
  • B2B Founders who need a high-level search strategy without the $250k+ cost of a full-time director.
  • In-House Marketers overwhelmed by technical debt and the move toward AI search.
  • Agencies looking to train staff on advanced AEO and technical attribution.
  • Teams aiming to dominate their niche’s Share of Voice through high-quality, authoritative content.
  • Marketing Teams seeking to align around the same goals for SEO success, ensuring cohesive strategies and more effective results.

How is SEO coaching different from a consultant?

A coach focuses on knowledge transfer. Instead of just giving you a task list, we teach you the “why” and “how,” ensuring your team stays ahead of industry shifts like Generative Search.

How long does it take to see SEO results?

While SEO is a long-term growth lever, our coaching strategy prioritizes “striking distance” opportunities—targeting keywords currently ranking in positions 4–15—to help you see measurable improvements within a few months. We typically implement a structured three-month framework that moves your team from manual fixes to a systematic, high-performance engine optimized for the 2026 search landscape. By focusing on Answer Engine Optimization (AEO) and technical excellence, we help your brand transition from being invisible to becoming a primary citation in AI-generated answers and search result pages.

What is the investment?

The investment for our SEO coaching starts at $9,750 and is typically structured as a three-month (12-week) framework designed to transition your team from manual troubleshooting to a systematic, high-performance search engine.

Take Control of Your SEO & Build a Sustainable Revenue Engine

Do not let your search presence be a black box. Gain the skills, strategies, and confidence to take ownership of your SEO and drive real business impact in 2026.

Don’t Wait — Limited availability: I only partner with one corporate team per month to ensure dedicated, high-touch support. Take the first step toward search authority today.