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# Michael MacMillan Consulting Inc: B2B SEO Consulting

## Sitemaps
[XML Sitemap](https://www.macmillansearch.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [What Is the 80/20 Rule for SEO: Maximize Your Results with Less Effort](https://www.macmillansearch.com/blog/what-is-the-80-20-rule-for-seo-maximize-your-results-with-less-effort/): The 80/20 rule, also known as the Pareto Principle, is a key concept in marketing and SEO that reveals how 80% of your outcomes stem from only 20% of your efforts. The Pareto Principle originated from observations of wealth distribution, where 80% of wealth was held by 20% of the population, and this concept now applies to many areas, including SEO. By identifying and prioritizing high-impact tasks, businesses can drive significant organic growth while working more efficiently.
- [What Are The 3 C’s of SEO?](https://www.macmillansearch.com/blog/what-are-the-3-cs-of-seo/): Search Engine Optimization (SEO) is crucial for improving a website’s visibility in search engine results. A successful SEO strategy involves understanding how search engines work and what users search for to satisfy their intent. The 3 C's of SEO—Content, Code, and Credibility—form a foundational framework that highlights the essential elements for successful SEO. These components work together synergistically to enhance website rankings, build trust, and improve overall search visibility. Modern SEO efforts should focus on creating high-quality content that matches user search intent, while acknowledging that technical health and credibility are also essential components.
- [SEO Website Migration Checklist: Your Complete Step-By-Step Guide](https://www.macmillansearch.com/blog/seo-website-migration-checklist-your-complete-step-by-step-guide/): Your website migration can either preserve years of SEO investment or erase it in a single afternoon. The difference lies entirely in how thoroughly you plan and execute the technical details that search engines care about.
- [What We Saw in SEO Last Month (September Recap)](https://www.macmillansearch.com/blog/what-we-saw-in-seo-last-month-september-recap/): Every month, we pull patterns from the SEO work we're doing across multiple B2B teams. Here’s what stood out in September.
- [What We Saw in SEO Last Month (August Recap)](https://www.macmillansearch.com/blog/what-we-saw-in-seo-last-month-august-recap/): We are going to try something different. Each month, we will unpack what's moving the needle and what isn’t across the SEO programs we run for mid-market and enterprise marketing teams. These are the trends we saw across multiple accounts in August.
- [Strategy is easy. Shipping is hard.](https://www.macmillansearch.com/blog/strategy-is-easy-shipping-is-hard/): SEMrush, Ahrefs, Claude, Gemini—these are powerful tools. But they won’t clear your backlog, coordinate with the dev team, or get your pages live.
- [Automate Wikipedia Citation Sourcing with Google Sheets](https://www.macmillansearch.com/blog/automate-wikipedia-citation-sourcing-with-google-sheets/): I’ve been dealing with a brand issue. A client I’m working with is a merger of multiple companies, and their homepage is currently outranked by their own press releases announcing the merger. Despite doing everything by the book, the launch underperformed in branded search. The homepage was buried, and press releases were taking over the top spots.
- [Are Meta Descriptions Dead?](https://www.macmillansearch.com/blog/are-meta-descriptions-dead/): I remember the first time I came across a blank meta description on a reasonably popular site and thought,
- [When “Good SEO” Fails: The Hidden Cost of Surface Metrics and Shallow Partnerships](https://www.macmillansearch.com/blog/when-good-seo-fails-the-hidden-cost-of-surface-metrics-and-shallow-partnerships/): “We hired an agency to help us figure out our category. They came back asking what keywords we wanted to rank for.”
- [How 100ms = +10% Revenue](https://www.macmillansearch.com/blog/how-100ms-10-revenue/): Strong Core Web Vitals boost rankings and checkout rates–let’s talk dollars, not dev jargon.
- [How to Communicate the Value of SEO to Senior Leadership](https://www.macmillansearch.com/blog/how-to-communicate-the-value-of-seo-to-senior-leadership/): With AI upending traditional search and paid budgets under pressure, SEO has never been more strategic and challenging to explain. Most marketers know SEO matters, but explaining why, especially to leadership, can be murky. There are no clear outcomes, fixed costs, or promises.
- [How to Become More Comfortable Making SEO Decisions](https://www.macmillansearch.com/blog/how-to-become-more-comfortable-making-seo-decisions/): If you've ever hovered over the “Publish” button wondering, What if this hurts our rankings?, you're not alone.
- [When SEO Works But Can’t Be Proved: The Invisible Win](https://www.macmillansearch.com/blog/when-seo-works-but-cant-be-proved-the-invisible-win/): Why AI‑powered answers break attribution, and why the fix isn’t as simple as “optimize harder.”
- [SEO After I/O: AI Search Is Here. Your Sales Calls Hold the Answers.](https://www.macmillansearch.com/blog/seo-after-i-o-ai-search-is-here-your-sales-calls-hold-the-answers/): TL;DRAI Overviews are replacing traditional search results with summarized answers. AI Mode will only deepen that shift as it becomes more widely adopted. Keyword‑first SEO is losing power. To stay visible, your content must reflect real buyer questions and sales calls hold that insight.
- [Why SEO Should Always Be a Consideration (Even When It’s Not the Priority)](https://www.macmillansearch.com/blog/why-seo-should-always-be-a-consideration/): TL;DRSEO doesn’t deliver overnight, and it doesn’t stand still. When it’s left alone for too long, performance fades. It doesn’t need to top your roadmap every quarter, but it can’t fall off the map entirely.
- [How to Become Your Organization’s SEO Champion](https://www.macmillansearch.com/blog/how-to-become-your-organizations-seo-champion/): Most organizations don’t think about SEO—until something breaks. Rankings drop. Paid performance softens. Or a competitor overtakes you in search without spending an ad dollar.
- [SEO That Gets Done: Breaking the Implementation Barrier](https://www.macmillansearch.com/blog/seo-that-gets-done-breaking-the-implementation-barrier/): We've all been there. The comprehensive SEO audit is finally complete, leadership nods enthusiastically at the recommendations, and then... crickets. Weeks pass, and competitors climb search rankings–meanwhile, carefully crafted SEO improvements gather digital dust.
- [Why Your SEO Partner Must Understand Your Product](https://www.macmillansearch.com/blog/why-your-seo-partner-must-understand-your-product/): Lately, I’ve been hearing a lot from marketing leaders who feel like SEO is missing the mark. One recurring frustration stands out:
- [Using SEO to Lower Paid Spend: A Smarter Path Forward](https://www.macmillansearch.com/blog/using-seo-to-lower-paid-spend-a-smarter-path-forward/): Eventually, every marketing team hits that point. You’re looking at your paid media budget and thinking, "Are we really still paying this much for clicks that might not convert?"
- [The Real Cost of Ignoring SEO](https://www.macmillansearch.com/blog/the-real-cost-of-ignoring-seo/): Hey, it’s Mike your friendly Canadian B2B SEO.
- [Unlock Insights from Your Google Business Profile Reviews with Google Takeout and ChatGPT](https://www.macmillansearch.com/blog/unlock-insights-from-your-google-my-business-reviews-with-google-takeout-and-chatgpt/): Understanding what your customers say about your business is crucial for developing effective strategies and improving product adoption and customer success. Google Business Profile reviews provide a wealth of information from your clients, but manually analyzing these reviews can be time-consuming. In this post, we'll use Google Takeout and ChatGPT to gain valuable insights for your business.
- [Understanding the Google Search Console Report Email: A Growth Marketer’s Quick Guide](https://www.macmillansearch.com/blog/gsc-report-email/): Google Search Console’s (GSC) email report is your SEO’s first line of defence: simple, reliable, and built for quick hits. But its real power? Acting as your trigger to dig deeper, spotting shifts before they snowball into bigger problems or missed opportunities.
- [Build an SEO Content Strategy from YouTube Content: The Best Use for AI in Digital Marketing](https://www.macmillansearch.com/blog/youtube-seo-content-strategy/): In today's digital landscape, where quick content is king and competition is fierce, leveraging AI to enhance your SEO content strategy has never been more compelling or convenient. With its engaging and dynamic nature, video content offers an unparalleled opportunity to connect with a broader audience than any other medium. By utilizing AI tools like Video to Blog (VTB) and chatbots like ChatGPT, you can efficiently transform a single video into a wealth of multimedia content, driving traffic and engagement across all platforms. However, you must integrate a well-planned, SEO-driven approach into your media strategy to utilize a video to its fullest potential and genuinely save you time in the big picture.
- [Leveraging Sales Calls for Content and SEO: A Comprehensive Guide](https://www.macmillansearch.com/blog/leveraging-sales-calls-for-content-and-seo-a-comprehensive-guide/): In today's fiercely competitive business landscape, companies are constantly seeking innovative strategies to optimize their sales performance and drive growth. One often overlooked source of valuable content for marketing and SEO purposes lies within sales calls. By effectively mining sales calls, businesses can uncover actionable insights, gain a deeper understanding of customer needs, and generate compelling content that resonates with their target audience. This article delves into the process of mining sales calls for valuable content and SEO optimization.
- [Harnessing Expertise: The Pivotal Role of Subject Matter Experts in Content Creation](https://www.macmillansearch.com/blog/harnessing-expertise-the-pivotal-role-of-subject-matter-experts-in-content-creation/): In the vast ocean of digital content, the demand for authenticity and depth is ever-increasing. Businesses and brands are constantly on the lookout for strategies to stand out, and one of the most effective ways to achieve this is by leveraging the knowledge and insights of subject matter experts (SMEs). MacMillan Search's approach to content creation underscores the invaluable role of SMEs in crafting compelling and authoritative content.
- [Startupfest After Hours Parties 2023](https://www.macmillansearch.com/blog/startupfest-after-hours-parties/): Oh, get ready, folks! It's that exciting time when we pull back the curtain on the famed "Startupfest After Hours Parties 2023"! Remember the heady tales of previous years' nocturnal celebrations? The frenzied dancing, flowing conversations, and collaborations born amidst colorful lights and booming beats? Well, this year... let's just say we're going for a more, um, 'selective' approach. In our guide, we will dutifully navigate you through the somewhat sparser spread of after-hour events - ones that might just give you a tad more time to, say, rehearse your pitch or catch up on some sleep. Who knows, you might even find a diamond in the rough among these low-key offerings. So, prepare yourself for a slightly different after-dark adventure at Startupfest 2023. After all, it's the surprises that make it interesting, right?
- [6 ChatGPT Use Cases for Business](https://www.macmillansearch.com/blog/chatgpt-use-cases-harnessing-the-power-for-business/): The impact of ChatGPT on various industries has been significant, and users are discovering new ways to integrate this powerful language model into their daily operations. In this blog post, we will explore some interesting use cases of ChatGPT, including its applications in the legal sector, content creation, and personal life.
- [B2B SaaS SEO: Best Practices for Driving Organic Traffic and Leads](https://www.macmillansearch.com/blog/b2b-saas-seo-best-practices-for-driving-organic-traffic-and-leads/): As a B2B SaaS (Software as a Service) company, it’s important to have a strong online presence and to be easily discoverable by potential customers. This is where SEO (Search Engine Optimization) comes into your digital marketing strategy. By optimizing your website and content for search engines, you can increase your visibility in the SERPs (search engine results pages) and drive more qualified organic traffic and leads to your website.
- [SEO Friendly Blog Tips: How Limitations Lead to Creativity](https://www.macmillansearch.com/blog/seo-friendly-blog-tips-how-limitations-lead-to-creativity/): “I don’t want to write boring. I'm no robot!”
- [How to Implement SEO with Large Teams with Michael MacMillan](https://www.macmillansearch.com/blog/how-to-implement-seo-with-large-teams-with-michael-macmillan/): ‘How to Implement SEO with Large Teams’ with Michael MacMillan was recorded at our SEO Brunch in April 2021
- [Google Data Studio For Beginners with Kevin D’Aguiar](https://www.macmillansearch.com/blog/google-data-studio-for-beginners-with-kevin-daguiar/): Google Data Studio For Beginners with Kevin D’Aguiar was recorded at our SEO Brunch in November 2020
- [Core Web Vitals – A Guide To 3-Letter Acronyms with Jason Logan](https://www.macmillansearch.com/blog/core-web-vitals-a-guide-to-3-letter-acronyms-with-jason-logan/): Core Web Vitals - A Guide To 3-Letter Acronyms with Jason Logan was recorded at our SEO Brunch in March 2021
- [‘Storytelling with Data’ – Kevin D’Aguiar | Guest Talk | SEO Brunch (May 2020)](https://www.macmillansearch.com/blog/storytelling-with-data-kevin-daguiar-guest-talk-seo-brunch-may-2020/): ‘Storytelling with Data’ with Kevin D'Aguiar was recorded at our SEO Brunch in May 2020. 
- [‘Searching for Yourself: Branding + SEO’ – Alison K Consulting | Guest Talk](https://www.macmillansearch.com/blog/searching-for-yourself-branding-seo-alison-k-consulting-guest-talk/): 'Searching for Yourself: Branding + SEO' with Alison K Consulting was recorded at our SEO Brunch (February 2021).
- [How to Get a Company Wikipedia Page Approved](https://www.macmillansearch.com/blog/how-to-get-a-company-wikipedia-page-approved/): Getting a Wikipedia Page Approved - Guide (December 2020)
- [Setting up Google Search Console (GSC)](https://www.macmillansearch.com/blog/setting-up-google-search-console-gsc/): Google Search Console gives you insight into:
- [Every decision is a marketing decision – Joel Kelly | Guest Talk](https://www.macmillansearch.com/blog/every-decision-is-a-marketing-decision-joel-kelly-guest-talk/): 'Every decision is a marketing decision' with Joel Kelly was recorded at our SEO Brunch (September 2020). Joel Kelly is a life-long marketer and strategy enthusiast. He’s been a senior leader in creative agencies, a content marketing director, a SaaS product marketer, and a PR and crisis consultant. He currently runs the boutique strategy firm The Family Knife, and he publishes a weekly newsletter on using marketing strategy to build a better business, and a better life, at TheStrategyYouWant.com.
- [YouTube + SEO | Oriol Salvador | SEO Brunch Guest Talk (June 2020)](https://www.macmillansearch.com/blog/youtube-seo-oriol-salvador-seo-brunch-guest-talk-june-2020/): The following blog is transcribed from Oriol Salvador's Guest Talk at SEO Brunch.
- [Coronavirus & Remote Work: Things Will Not Be The Same](https://www.macmillansearch.com/blog/coronavirus-remote-work-things-will-not-be-the-same/): I'm no scientist, but things will not be the same moving forward. The COVID-19 pandemic is radically shaping how we see the world and the way we live in it. As local businesses continue to close we're quickly seeing changes in our community and it's painful.
- [Self Optimization before Search Engine Optimization](https://www.macmillansearch.com/blog/self-optimization-before-search-engine-optimization/): You might be new to SEO or have years of experience, but we all start somewhere. Do you view SEO as some mystical alchemic practice? Or are you a professional looking to guide a new hire? No matter your level of expertise we all need to start with some basic elements. Let me tell you the 5 things that helped bring success to my first week as an SEO tactician.
- [How to Add Keywords to a Website](https://www.macmillansearch.com/blog/how-to-add-keywords-to-a-website/): Keywords are important because they clearly associate your content to the query. When adding keywords to a website's content, write for the user first and the algorithm second. In my experience separating the roles of writer and SEO is the most effective approach. With this approach, the content is research-informed but still reads like a human wrote it.
- [Managing Client Expectations of Local Search Results](https://www.macmillansearch.com/blog/managing-client-expectations-of-local-search-results/): Google will remember regularly searched similar keywords and offer results based on prior searches.
- [SEO URL Structure – What To Consider When You Change It](https://www.macmillansearch.com/blog/seo-url-structure/): From an SEO standpoint when changing your URL structure you should consider not faking folder structure, limiting URL truncation & ...
- [Why Do I Need to Verify My Business with Google?](https://www.macmillansearch.com/blog/why-do-i-need-to-verify-my-google-my-business-listing/): Sorry, but you do need to verify your Google listing, and here's why. Recent studies have found that almost half of users don't bother looking beyond Google Local 3-pack when they show in search results. These numbers are even higher on mobile devices where the visible landscape is very limited. Why bother scrolling through more info when what you wanted is right there. As the saying goes, "Give me convenience or give me death!"

## Pages
- [SEO Website Migration Services](https://www.macmillansearch.com/seo-website-migration-services/): A website migration is one of the most complex and high-risk transitions a business can make, but when executed well, it protects years of earned authority and ensures your new site is ready to perform from day one.
- [SEO Trainer for Corporate Marketing Teams](https://www.macmillansearch.com/seo-coaching-training/): Feeling overwhelmed by the complexities of SEO? Our tailored SEO coaching guides you through these challenges, equipping you with effective SEO strategies and the skills to manage technical issues, leading your website towards its full online potential.
- [SEO Consulting Services](https://www.macmillansearch.com/seo-consulting-services/): Struggling to improve your website’s search engine rankings? Feeling the frustration of failing to attract your potential audience, or experiencing low visitor numbers? With our SEO consulting services, we strive to guide your website toward organic growth and higher search engine rankings, effectively optimizing your online presence.
- [White Hat Link Building Services](https://www.macmillansearch.com/white-hat-link-building-services/): Tired of watching your website stagnate while competitors take the spotlight? Our white hat link-building services aim to alleviate these issues, putting your website on the path to organic growth and higher search engine rankings.
- [Doubling a B2B SaaS Company’s Organic Traffic in Under a Year](https://www.macmillansearch.com/case-studies/increasing-a-b2b-saas-companys-organic-traffic-100-in-less-than-a-year/): Is it possible to increasing a series-A B2B SaaS Company's Blog Traffic 446% YoY? MacMillan Search did! Find out how.
- [About MacMillan Search](https://www.macmillansearch.com/about-us/): Welcome to MacMillan Search. We're not your standard SEO consulting firm. Our solutions are unique, designed with your individual challenges and needs in mind. We don't believe in the one-size-fits-all, plug-and-play approach. Instead, we take pride in identifying your business's unique challenges swiftly and crafting personalized strategies to overcome them.
- [Boosted Blog Traffic 446% YoY for B2B SaaS Company](https://www.macmillansearch.com/case-studies/boosted-blog-traffic-446-yoy-for-b2b-saas-company/): Discover how our optimization & training services drove organic traffic, increased keyword visibility, & enhance the customer journey.
- [RE/MAX nova’s SERP Optimization: Doubling Traffic YoY](https://www.macmillansearch.com/case-studies/re-max-novas-serp-optimization-doubling-traffic-yoy/): Discover how RE/MAX nova boosted traffic & engagement through strategic SEO, focusing on high-intent pages & search result optimization.
- [Case Studies](https://www.macmillansearch.com/case-studies/): At MacMillan Search, we customize solutions to match your unique challenges instead of providing one-size-fits-all strategies. Our primary goal is to devise plans that tackle your problems while ensuring minimal disruption to your business.
- [Blog](https://www.macmillansearch.com/blog/)
- [Privacy Policy](https://www.macmillansearch.com/privacy-policy/): This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://www.macmillansearch.com/wp-content/uploads/2025/10/September-Homer.jpg (the “Site”).
- [Transform Your SEO with MacMillan Search](https://www.macmillansearch.com/): Unleashing Your Full Potential in the Digital Landscape with MacMillan Search