Include photos and writeups for staff photos, or just remove their About pages. Google sees these as duplicate errors. See Leanne’s bio for an example of a working bio (https://ironmatrix.ca/our-team/leanne/)
Exploring your YouTube clips for content would be a really great way to start creating blogs that rank for specific keywords.
IE: ‘IronMatrix Wall Sit’ is a good video clip to break out into a blog. Break out the advice you would give anybody new to this technique, and turn it into an article. The article should link to relevant pages outside your website, but it’s also good practice to link to your own website’s pages. Just make sure the links are relevant and will make sense when you click them.
The keyword ‘Wall Sit’ gets around 6K searches a month with a decent click-through-rate, but it’s quite broad as a keyword. You’ve already got some great videos to work with so see how you can use them to create articles centered around high performing keywords.
The Media section needs to be spruced up, and I’d recommend replacing it with a Blog section. You can save these photos for assets like social media posts or future blogs.
Ideally, you’ll create 3 blogs, and release them all at once with the new Blog section. You don’t have to blog every day, just keep it consistent.
Domain Authority / BackLinks
To improve Domain Authority (DA) you’ll want to get backlinks from reputable pages. As it stands there are 3 websites that link to ironmatrix.ca
and the highest DA comes from https://nstu.ca/
Creating useful content, like blogs, and distributing this content (via social media and other communities), will create more opportunities for people to link to your website, and will improve both your website’s traffic and DA.
404 errors/missing pages
Update the home page link in the navigation so it points to the https version. Pages and assets delivered to users over HTTP instead of HTTPS either are not displayed or are blocked by the browser
Missing Meta Descriptions
Add Meta Descriptions for all pages. The majority of the website has no metadata descriptions. About 52 of the 69 pages.
Long Meta Descriptions
The homepage has too long a meta-description, which is not a huge issue but it’s not helpful. Search engines will cap the length of a meta description once it reaches a certain length (~155 characters) which may not get the intended message across in search results. Use https://serpsim.com/ if you find it helpful.
Missing Image Alternative Text
Add alt attributes and text for all images. The alt attribute of image tags is used to describe an image to a user that may not be able to see it or for crawlers to understand what the image is displaying.
Page Titles Too Short
Write Page Titles between 30 and 65 characters for each page. Google doesn’t have a length minimum for page titles but will modify the search result if below a certain threshold (30 characters). Using this space to entice users to click on the result is always better than the default produced by Content Management Systems. You can use https://serpsim.com/ to write and preview your metadata content.
Add links for any pages that are currently not linked to in the sitemap, remove anything that should not be crawled. Sitemap XML files are the best way to tell Search Engines what we want them to look at. However, it is also important that the pages and assets in the sitemap are linked to somewhere else on the website or Search Engines will be confused about why we want them to look at them. SEOs call these Orphan Pages or Assets.