Home Page Opportunities
Consider using a tool like https://technicalseo.com/
We’ll provide our modified example below when we discuss targeting industries.
Title Too Long:
Title Too Short:
“Each page on your site should have a canonical tag with a canonical URL for search engines to know which content should be shown to searchers and prevent against duplicate content issues.
Check the HTML Head of your page to ensure it contains a string of code which looks like this: <link rel=”canonical” href=”http://example.com/blog” />”
Description Too Short:
- is not secure: (http) and should be updated to be secure (https)
- The URL should be also added to Google Search Console for future troubleshooting. Adding the whole domain as a domain property is another option.
- The link from the main site is a redirect and should be updated to be the proper URL
New Portfolio Sections:
- A page dedicated to Agricultural Clients.
- A page dedicated to Commercial Clients
- A page dedicated to Lifestyle Advertising
- etc, etc
Here’s an example of a page with good metadata targeting a specific Industry.
Some Google Analysis Takeaways (as of late March):
- Slightly more users on desktop (51.34%) vs mobile (46.52%)
Site ranks #1 for the query “Agricultural Photographer” in Canada
Site ranks #3 for the query “Editorial Photographer” in Nova Scotia
Clicks Vs Impressions for last 12 months (as of late March):
Dean Casavechia: 17 clicks/25 impressions
Nova Scotia Landscape Photography: 2 clicks/331 impressions
Halifax Photographer: 2 clicks/85 impressions
Mobile Usability Issues:
Clickable elements too close together: this looks like an issue with the social media icons at the bottom of the page. The placement is good, but Google recommends a button be 48×48 pixels. Currently, these clickable-icons are 20×20 pixels.
Content wider than screen: this is due to the photos. Google says “This happens when pages use absolute values in CSS declarations or use images designed to look best at a specific browser width (such as 980px). To fix this error, make sure the pages use relative width and position values for CSS elements and make sure images can scale as well. Read more in Size Content to Viewport.”
Critical Crawl Errors
We’re seeing 75 unique 404 errors. It looks like an index issue because 73 out of 75 are redirects from HTTP to HTTPS where neither page exists. Outside those, a couple of errors occurred on the page https://deancasavechia.com/
View the full list in our Crawl Errors document.